The innovative brain training method that connects people through the power of beat.
BEATUBE® is a one-of-a-kind training method focused on enhancing brain-body function, with special emphasis on interpersonal interaction and partner-based work.
Participants hold specially designed orange tubes and perform a variety of joint challenges together: tapping the tubes against each other, against the floor, against the body — and most significantly, against their partner’s tubes — all while moving through space in sync with a musical beat.
These challenges are designed to sharpen everyday functional skills such as coordination, balance, and object manipulation, while also strengthening the sense of capability, belonging, and human connection.
Requiring minimal space and equipment, BEATUBE® is delivered as personal training or group classes. Beyond its significant contribution to health and fitness, it is also an energetic, fun, and routine-breaking partner activity.
BEATUBE® was born almost by accident, from a creative challenge. Amit Hadad and Or Maoz — then third-year physical education students — were looking for a unique way to run a movement workshop. They merged the worlds of martial arts and music, creating an original experience of rhythm and movement. The immediate excitement in the classroom made it clear: there was something different here.
For years afterward, the method underwent intensive field-testing with a wide range of populations — from children to older adults. A fascinating insight emerged: beyond motor and cognitive improvement, the activity produced an immediate and consistent lift in mood among participants.
With Carmit Hoomash joining to lead business development, BEATUBE® developed its distribution and commercial model, along with an official instructor training program. After training and evaluating more than 350 instructors worldwide — and observing their work in the field over several years — the team validated both the model and the relevance of the method.
BEATUBE® is now preparing for global expansion through an innovative training program designed to enable professionals around the world to integrate the method into their work. A global training tour is currently in preparation and will be announced soon.
BEATUBE® is for trainers and therapists working with
Trusted by
Senior executive and entrepreneur with over 25 years of experience in business development, strategy, content management, and leading large-scale projects internationally. Former CEO of Momentum (McCann Group) and Director at British holding company Avesco Ltd. Has led conferences, delegations, and strategic projects for JVP, the Israeli Ministry of Foreign Affairs, RGE Group, Discount Bank, Calcalist, TheMarker, NYT, and the Peres Center for Peace & Innovation. At BEATUBE®, she leads business development, partnership growth, and the company’s global vision.
Psychotherapist and movement therapist in private practice. Holds a B.Ed. in Physical Education from Kibbuzim College and an M.A.A.T. in Movement Therapy from the University of Haifa, along with certifications as a CBT and EMDR therapist. Has over 30 years of experience across multiple disciplines, including martial arts, water sports, and fitness training. A certified instructor of Qi Gong, Tai Chi, swimming, and gym training. Alongside his therapeutic and movement practice, he is also an active musician, writer, and producer.
A martial arts practitioner for over 30 years and instructor for more than 20, he is co-owner of the KI ME KAN Karate and Self-Defense School and Head of Martial Arts at Sports Academy. He lectures in anatomy and kinesiology at several academic institutions and leads dissection laboratories for medical students at Tel Aviv University. He is currently submitting his Ph.D. thesis in Anatomy at Tel Aviv University, following a B.Ed. in Physical Education from Kibbutzim College and an M.Sc. in Physiotherapy Research from Tel Aviv University. He is also a co-author of Fall-Related Injury Minimization.
After a pilot phase that lasted several years, during which the BEATUBE® method was tested in the field by hundreds of instructors, we are now preparing for the next stage — expanding into markets around the globe.
New instructor courses will open in the coming months. CEU accreditation is also in progress with NASM, AFAA, and additional professional organizations.
Stay tuned.
The program is designed for professionals with 2+ years of experience in their field:
Professionals in other training or therapy fields are welcome to inquire — we assess each case individually.
Delivered digitally at your own pace. Covers the history and philosophy of BEATUBE®, movement notation, rhythm and musicality, brain training principles, nervous system structure, supporting research literature, therapeutic applications, and safety guidelines. Each module includes knowledge quizzes and application-based assessments.
One intensive face-to-face day (9.5 hours). Participants master tapping techniques, partner interaction patterns, spatial movement, loop design, musical progression, and group leadership. The goal: to embed the fundamentals of the method through your nervous system and establish a shared professional language.
Each participant submits a 3–5 minute instructional video coaching one trainee. The video must include an original 8-count loop and one additional exercise. Evaluated as Pass or Revision Required — participants may resubmit after corrections.
By the end of the course, instructors will be able to:
Gain a cutting-edge tool that opens new audiences and helps increase your income potential.
Official digital recognition as a BEATUBE® Instructor upon successful completion of all course components.
Six months of full access to the BEATUBE® Instructor Hub, including instructional videos and complete lesson plans.
Listed in the worldwide BEATUBE® instructor database. When institutions seek instructors, we personally refer our best-qualified graduates.
Outstanding instructors may be invited to become Master Instructors and help train and mentor new cohorts worldwide.
The BEATUBE® tubes were developed specifically for the method. They are rigid enough to maintain structural stability, yet soft enough to prevent fractures or bruising in the event of body contact — a critical safety requirement.
“The course gave me outside-the-box thinking, creativity, and a fresh addition to my professional toolkit. The tubes offer variety, challenge, and different difficulty levels — and often allow work with a partner or spouse. My clients love it.”
“About two and a half years ago I discovered BEATUBE® — a wonderful and unique method. I incorporated it into my senior fitness work: a dedicated BEATUBE® class for seniors, one-off workshops at senior clubs, and as part of group fitness sessions. The feedback is excellent — participants say time flies by too fast.”
“I took the Beatube course 4 years ago. Since then, I have opened my own Beatube groups and given classes to nursing facilities, senior clubs, and community centers. Beatube is the latest exercise trend gaining popularity in Israel. I have many happy participants who enjoy and appreciate what Beatube has to offer. A challenge for the brain… oh, and it’s tons of fun too!”
